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Digital Marketing Manager Job, Orlando, FL

Job Number: 1027978

Location: Orlando, FL

Date Posted: 5-22-2017

 

The Digital Marketing Manager is responsible for driving digital marketing knowledge and dealership engagement across the Southeast Region. This individual will provide the Business Center Management and dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies and results. The Digital Marketing Manager will work closely with Area Sales Managers and FCA dealers on digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, social media and lead conversion to sale. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share throughout the Southeast Region.

Basic Qualifications:
  • Bachelor's degree in Business, Marketing, Communications or related field
  • 4+ years of digital marketing experience
  • Experience with automotive website optimization
  • Experience with lead handling processes
  • Experience delivering effective and innovative digital advertising campaigns
  • Excellent interpersonal and writing skills
  • Strong analytical and critical thinking skills
  • Ability to mentor and support Area Managers
  • 75% U.S. travel required
 
Preferred Qualifications:
  • Automotive digital marketing experience preferred
  • 2+ years of in dealership retail sales experience
  • 2+ years of in dealership consulting experience

FCA US is proud to extend to its employees a compensation and benefits package that is designed to retain their talent and to motivate and reward job performance. Our present compensation program provides for competitive, market based salaries, and annual vacation and holiday time off. We make available a comprehensive health care benefits plan which, depending upon the employee’s role, includes medical, dental, vision and prescription drug coverage. We also offer a disability absence plan, group and optional life insurance program, savings plan, tuition assistance, and vehicle purchase and lease discounts for certain employees, and for their family and friends.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.

Note: Some of the benefits listed above may not apply to summer vacation replacement and temporary employees.

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